November 29, 2007
FOR IMMEDIATE RELEASE

DCA Capital Partners Completes Equity Investment in Decipher Inc.

DCA Capital Partners, a Sacramento-based private equity fund, has announced the closing of its equity capital investment into Decipher, Inc. Decipher, based in Fresno, is a leading provider of online marketing research services to corporations and full-service market research firms across the country. The company specializes in online survey programming, data collection, data processing/reporting and custom technology development.

“Decipher is a market leader in providing customized market research services to high-profile clients operating around the globe and has built a strong reputation for quality in this rapidly expanding market,” says Jeremy Wolfe, a Partner at DCA. “They are highly regarded by customers and competitors alike and continue to develop leading services and tools for the industry. We hope our investment and partnership with the company will accelerate that success.”

The proceeds of the financing will be used primarily to pursue additional growth opportunities as well as further expand the operations and development staff. “We are thrilled to partner with DCA in capitalizing on the exciting growth prospects we see ahead of us,” says Jamin Brazil, Co-CEO of Decipher Inc. “We could not be more energized by the attractive growth opportunites we’re seeing in the marketplace and believe this is the right time to raise institutional capital to seize those opportunities,” says Decipher Co-CEO Jayme Plunkett.

Decipher Inc. was first introduced to DCA Capital Partners at the 2006 Central Valley Venture Forum in Fresno, hosted at the Lyles Center for Innovation and Entrepreneurship, where the company won the “Best in Show” competition. “We work to support innovation in the Central Valley region and are excited to see private equity firms like DCA dedicated to investing in and supporting growing companies in Fresno,” says Dr. Timothy M. Stearns, Director of the Lyles Center. “DCA’s investment in Decipher is another testimony to how promising companies in this region can in fact attract a sophisticated financial partner to help them expand and manage rapid growth. This is another important step in Fresno’s evolution to becoming an attractive venue for entrepreneurship and innovation.”

The California Central Valley region is an important geographic area for DCA Capital Partners, which provides expansion capital to businesses in underserved markets across Northern and Central California and the Greater Southwest. “Decipher is a perfect example of the undiscovered talent and businesses being cultivated in this region,” says DCA Partner Curt Rocca, who will also be joining the board of Decipher. “We believe this management team is well suited to drive sustainable growth within the online market research industry and further build upon its competitive positioning.”

DCA’s investment will be the first time Decipher has received outside equity financing.

About DCA Capital Partners

DCA Capital Partners is a Sacramento-based private equity firm focused on providing expansion capital to growth–oriented, middle–market businesses in underserved markets across the broader Northern and Central California region and greater Southwest. In conjunction with its institutional investor partners, the Fund provides promising later–stage companies with the additional capital and expertise needed to successfully expand and extend their businesses.

About Decipher, Inc.

Founded in 2000, Decipher, Inc. is a marketing research services provider specializing in online survey programming, data collection, data processing/reporting, and custom technology development. Utilizing Web-based applications, Decipher integrates state of the art technology with traditional research techniques. In an industry that's $8.2 billion and growing, Decipher's online survey tools and data reporting suite provide users with the unique ability to automate post field production, and significantly increasing the accuracy and quality of research reporting for their businesses.

For additional information contact:

Jeremy Wolfe, General Partner
DCA Capital Partners, LP
(916) 960–5351
jwolfe@dcacapital.com

Dr. Timothy Stearns
Director, Lyles Center for Innovation and Entrepreneurship
California State University Fresno
(559) 347-6834
timothys@csufresno.edu

Jamin Brazil, CEO
Decipher, Inc.
(559) 436-6940
Jamin@Decipherinc.com

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